Let’s talk about negativity bias

Negativity bias is the human tendency to pay more attention to negative information than positive information. Researchers believe this is an evolutionary survival strategy.

It produces an incomplete picture of what is actually happening in the world by overemphasizing the bad and underemphasizing the good. It influences both news producers and consumers.

Why negativity bias occurs:

News organizations see themselves as watchdogs over powerful people and institutions, which can put them in an adversarial position. They often focus on stories that involve conflict and change, which can be perceived as negative.

How negativity bias impacts us:

Although they tend to be more drawn to negative news, consumers believe the news is too negative and have cited negativity bias as a reason they mistrust the news media. Because reporters are less likely to be drawn to good news, many underrepresented communities feel they only receive news coverage in times of crisis. 

How newsrooms combat negativity bias:

To combat negativity bias, some journalists are utilizing a form of reporting and writing called “solutions journalism.” Solutions journalism focuses on investigating and explaining how people are trying to solve problems.

Additionally, many newsrooms are trying to minimize negativity bias by diversifying their staff, broadening their coverage, and focusing on more positive topics.

How consumers can combat negativity bias:

As a consumer, be wary of the use of negative, emotionally charged language in headlines and news stories. 

If you feel like a news organization is showing negativity bias, contact the reporter or write a letter to the editor to explain the points of view they may be missing.

Be a conscious consumer. Understand negativity bias and how it affects you.

Sources:

Los Angeles Times: “Why does so much news seem negative?” https://bit.ly/3NrmDw3

Nieman Lab: “‘Tell a more complete story’ and other lessons” https://bit.ly/49Yevg8

NIH National Library of Medicine: “Not all emotions are created equal,” https://bit.ly/3t3FExg

The Whole Story: “Solutions journalism: What is it and why should I care?” https://bit.ly/3QXLnwz