How misinformation works

Dec 13, 2021
1 min read

Updated: Jul 10

Divisions in our country are being driven, in part, by misinformation. Misinformation is false information that is disseminated, regardless of intent to mislead.

Misinformation works because it takes advantage of how the human brain is wired.

Disinformation: False or inaccurate information created with the intent to deceive.

Misinformation: False or inaccurate information that has been created and spread, regardless of the intent.

Misinformation and conspiracy theories:

Can trigger the release of dopamine in the brain. (Dopamine is a "feel good" neurotransmitter.)
Often create feelings of clarity during times of uncertainty.
Fuel the creation of belief communities, leading to a sense of belonging. Belonging is a basic human need.
Occur around topics that are "sacred" to us. When beliefs are closely held, our decision making around them can be altered.
Lead to distrust in experts and institutions.
Can stick in our brains and influence our decisions, even after correction.
Can damage relationships.